How satisfying is the corporate welfare in your company? Have you ever asked yourself that?
If you are looking for new talent, your attention is probably focused on salaries, bonuses, and career growth opportunities. But do you think that is enough?
According to the Censis-Eudaimon 2026 Report, 71.3% of workers consider corporate welfare one of the factors that most influence their choice of a new job.
For years, corporate welfare was mainly used to retain people already working within the company. Today, it affects the ability to attract new professionals even before the contract is signed.
And corporate welfare in 2026 looks very different from what it was just a few years ago.
1. Corporate welfare is no longer a list of benefits
When talking about corporate welfare, many people still think of meal vouchers, health insurance, or company agreements. These are useful tools, but people’s priorities are changing.
The most recent research shows growing attention to psychological well-being, work-life balance, organizational flexibility, support for smart working, and the quality of the work experience.
In other words, people are looking for conditions that allow them to work better, not just economic advantages. That is why the topic of workspaces is increasingly becoming part of corporate welfare strategies.
2. Corporate welfare works when it improves everyday life
75% of companies say they have an active corporate welfare plan, but only 49% of employees actually know they can access the available services.
This means that many initiatives risk remaining invisible. People use what they perceive as useful in their everyday lives.
Corporate welfare is often communicated as a set of tools, procedures, or agreements. People, however, perceive its value when it has an impact on their work experience. A benefit used once a year risks going unnoticed. A service that improves everyday life is much more likely to be remembered.
That is why many companies are broadening the concept of welfare, including tools that help people work better, with greater flexibility and well-being.
3. Corporate welfare is becoming personal
87.3% of companies consider corporate welfare a strategic lever to attract and retain talent, but only four out of ten companies are able to offer truly personalized programs.
Needs vary from person to person. Those who work remotely look for focus and a clear separation between private and professional life. Those who travel frequently need reliable spaces in different cities. Those who live far from the company headquarters appreciate solutions that reduce daily commuting.
For this reason, interest is growing in flexible tools that can adapt to people’s working habits.
4. Corporate welfare is becoming a business lever, not a cost item
For years, corporate welfare remained limited to initiatives dedicated to employees. Today, it is part of the decisions that influence results, organization, and competitiveness. According to the 9th Censis-Eudaimon Report, almost 9 out of 10 workers consider welfare an element that improves motivation and productivity, while over 90% of companies have activated at least one form of corporate welfare.
The most advanced companies evaluate welfare using the same criteria applied to other business investments: the ability to attract qualified people, team engagement, reduced turnover, and the quality of the work experience.
Flexible workspaces for your company
Ecco la traduzione in inglese:
More and more companies are including workspaces and coworking spaces among the services offered to employees, not as an alternative to the office, but as an additional opportunity. With NOTONLYDESK, teams can access a network of coworking spaces across the country, choose where to work based on their needs, and use professional spaces that are ready to use.
NOTONLYDESK, NOD, offers you a single dashboard to manage coworking spaces throughout Italy, using Nodey, digital tokens, to book workstations, meeting rooms, or private offices. If your company uses smart working, this concerns you.
Discover how NOD works and activate a test for your team.
If your company uses smart working, today you have the opportunity to guarantee suitable working conditions even outside the office. With NOTONLYDESK, you can offer your employees professional, safe, and already compliant spaces, reducing operational risk and simplifying the management of flexible work.
