Coworking spaces
The competition for talent is increasingly less about the location of headquarters and more about the work experience offered. Digital professionals, remote workers, and highly skilled freelancers choose companies and cities that guarantee flexibility, professional connections, and quality of life.
Coworking spaces respond precisely to this demand by offering ready-to-use offices, active networks, and immediate access to local and international professional ecosystems.
For companies, integrating coworking into their strategy means expanding the talent pool without geographic constraints, making the organization attractive to distributed workers. At the same time, regions and cities become more competitive thanks to infrastructures capable of hosting global talent, often supported by digital nomad visas now active in more than 64 countries, including Italy.
By 2025, global coworking users reached approximately 5.5–6 million, with a market expected to double by 2032. Digital nomads are estimated to range between 40 and 80 million worldwide, while in Italy remote workers exceed 3.5 million, supported by around 665 coworking spaces.
Advantages
From a business perspective, coworking spaces offer tangible advantages:
• they enable talent to apply geo-arbitrage, maintaining high income levels while living in lower-cost environments;
• they foster networking and cross-pollination through structured communities and events;
• they allow companies to activate international collaborations without real estate commitments;
• they support workations and team mobility, increasingly demanded by highly skilled professionals.
European hubs attract international professionals through shared networks, while local coworking initiatives encourage direct connections between companies and talent, accelerating hiring and collaboration.
For those leading HR, People Strategy, or Operations, coworking spaces become an operational tool for talent attraction. Providing access to flexible workspaces increases appeal to international profiles, improves the experience of distributed teams, and reduces time-to-hire for specialized skills.
Business advantages
For companies, the value is twofold:
- a greater ability to attract talent without forcing relocation;
- increased agility in entering new markets or testing global collaborations.
NOTONLYDESK supports companies adopting hybrid work models by providing access to coworking and flexible spaces that can be integrated into HR policies and corporate budgets. A single pass allows teams to work close to their operational needs while maintaining cost control and full visibility over usage.
