Not just for freelancers
When people talk about coworking, many still picture freelancers with laptops and headphones. It’s an understandable image: coworking was born in 2005 in San Francisco from Brad Neuberg’s idea of combining autonomy with office life. The original concept was to “work together,” encouraging collaboration among professionals from different backgrounds.
Over time, however, the market has changed. Hybrid work has expanded needs and use cases, while spaces have evolved much faster than common perception.
Let’s debunk the myth
The data tells a different story than the myth: around 40% of coworking users come from structured companies, not freelancers.
Among them are:
● remote smart workers
● teams from established startups
● mid-sized and large companies using satellite offices
Private offices within coworking spaces, fully equipped meeting rooms, 24/7 access, and enterprise-level services make these environments suitable for specific corporate needs.
Asking your company to use coworking spaces: here’s how and why
For employees, coworking improves both productivity and wellbeing. Ergonomic environments, relaxation areas, and a clear separation between home and work help reduce stress and burnout compared to working from home.
Daily networking with professionals from different backgrounds sparks new ideas, strengthens the sense of professionalism, and boosts personal confidence.
For companies, the benefits are shared: higher engagement, greater operational flexibility, and a more modern image toward clients and talent. Coworking enhances remote work without creating “second-class” employees compared to those working at headquarters.
Introducing coworking starts with a clear proposal:
● highlight productivity and wellbeing benefits
● link space usage to organizational return
● suggest a trial period, such as one month in a space close to the office or employees, with a results report.
